Yelena Kadeykina

Yelena Kadeykina

Суббота, 31 Март 2012 04:25

Февраль 2012 - отчет о программе

В этом феврале мы провели двухнедельный инкубатор для 9 стартапов из России. Первая неделя была посвящена плотной работе с менторами, которые помогали участникам инкубатора оценить жизнеспособность бизнес моделей их стартапов, а также работали с компаниями над их презентациями для инвесторов и elevator pitch.

Понедельник, 21 Ноябрь 2011 01:15

Five Tips to Make People Buy from You

The ultimate purpose of any business is to sell. I have enormous respect for salespeople - their job is really tough. Always in public, always in good spirits, always ready to take “no” for an answer and move on to the next cold call. I am not a big fan of cold calling, but over the years I’ve had to make quite a few, especially when building my company. If you want to be successful in business you have to be able to sell: yourself, your team, your idea/product. Once you take a structured approach to selling and follow some basic rules, it is much easier to close a sale. Here are five strategies that I’ve found very helpful:

Понедельник, 14 Ноябрь 2011 00:00

Five Marketing Lessons for Early-Stage Products

1. Is your product right?
Have you developed a product targeted to your market? Just because your idea makes sense to your colleagues, would it make sense to your potential customers? Working in Kendall Square is a blessing, yet most people here are early adopters - particularly entrepreneurs working in tech start-ups - which is not Pixability’s main market. When we discuss our ideas with our neighbors here at the Cambridge Innovation Center, the results are not necessarily representative of our product’s potential usefulness for our customer base. Remember: it is not about you, your great team, or your super intelligent friends - it is ALL about your customers and prospects. If there is no need for your product in your target market, it is very unlikely you will have a great marketing campaign.

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